Lawler Associates is a strategic marketing and business consultancy with a broad client base in the consumer garden and leisure market as well as serving clients in the food and agriculture sectors and not for profit businesses. Jane has 30 years Marketing and Business development experience, working in large corporations, investor funded enterprises and family owned businesses at all levels from junior management up to Main Board Director. Beginning her career in a science-based research and development role, Jane has a forensic approach to solving business challenges and routinely relies on analysing business data to drive evidence-based decisions when faced with business challenges. Jane works with her clients on a consultancy basis or as an outsourced management resource to deliver brand development and product category strategies, new business development plans and trade and consumer marketing programmes.