TV advertising improves retail sales

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Press Release

February 20, 2015

TV advertising improves retail sales

The annual Scotts Miracle-Gro TV advertising campaign will be hitting TV screens across the country again this spring and summer – driving customers into stores.

As you’d expect from the biggest name in gardening, we will be promoting several of our biggest brands, best selling products and new launches throughout the busy spring and summer gardening seasons on primetime TV – including ITV, Channel 4 and selected Sky channels.

This year, we are spending a massive £7.5 million on TV advertising media, which will ensure customers come flocking to garden centres and stores to buy products that they know give great results, from the biggest brands and names they know and trust.

The series of four adverts will promote Miracle-Gro®, EverGreen®, Roundup® and Weedol®. The new Weedol® ad is something completely different, extremely memorable and will definitely stick in consumers’ minds! The Miracle-Gro® advert will concentrate viewers’ thoughts on ‘the need to feed’ to get the best from their gardens.

The advertising campaign will start to air week commencing 30th March and run throughout spring and into summer, with peaks around Easter and the May Bank Holidays.

We have a core conviction that TV advertising works – for both our trade customers and for us. It increases brand building and awareness, and helps turn products into best sellers. You only have to look at the recent successes for the launch of Miracle-Gro® Patch Magic® and Roundup® Gel, and the continued number one best selling position for EverGreen® Complete 4 in 1 to appreciate that.

Targeting consumers

Our extensive consumer, trade and market research, plus our knowledge of the garden market, ensures our TV adverts target keen, affluent gardeners who show pride in having a fabulous, good looking garden and will spend the money needed to achieve this. This produces huge benefits for the whole gardening market, driving customers to garden centres and other stores stocking our products.

The TV campaign is backed up with in-store promotions, national consumer magazine advertising, colourful and compelling point of sale material, packaging and merchandising to ensure retailers can make the most from the TV advertising, and so look forward to great sales.

Don’t miss out – get orders in quickly

These and all other Scotts Miracle-Gro products are must-haves that all retailers should stock throughout spring and summer to take full advantage of the strong publicity, marketing and promotional activity and ensure maximum sales.

To ensure you don’t get caught out, and are fully prepared for a busy gardening year, get your orders in now. Contact your local sales representative to find out more and to place orders.