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GIMA Knowledge Exchange

GIMA deliver industry specific workshops and skills based training for members and non members.  Building on the success of the Knowledge Exchange Workshops developed with our training partners we offer a range workshops designed with our industry and members in mind.

Over the coming year we will be revisiting some of the most popular workshops and delivering new topics including Category Management, Product and Market Development along with guidance on the General Data Protection Regulations coming into effect during 2018.  We can also offer bespoke workshops tailor made to suit your companies requirements.

GIMA’s Knowledge Exchange Workshops commence this year with Sales Territory Planning on the 11th April followed by a New Product Development Workshop on the 19th April 2018.

Knowledge Exchange Bullet
Workshop Content

11th April 2018 - Sales Territory Planning 

Advice and top tips on the day will help sales leaders to implement new techniques that will help them to prioritise tasks and better plan their time, both on the road and in the office. A ‘consultative sales’ approach will also be explained, demonstrating to participants the ways that they can develop relationships with existing and potential customers, whilst also increasing link, cross and up-sale opportunities.

Created in association with Cedar Associates, the workshop will help participants to make better use of sales territory plans to create a more effective sales structure.

Registration Form
Knowledge Exchange Bullet
Workshop Content

19th April 2018  - New Product Development

7 out of 10 new products fail   - the New Product Development Workshop is designed and written to help delegates improve chances of developing one of the 3 that succeeds!

Designed for junior and middle managers working in the garden supply chain with a responsibility for bringing new products to the market.  With a blend of presentations, video and working group tasks as well as debate and networking activities.

Jane Lawler has more than 30 years experience working in large corporations, investor funded enterprises and family businesses from junior management up to main board director.

Registration Form
The Garden Press Event Logo Small

1st February 2018   Garden Press Event Workshop - "Hints & Tips for Exhibitors" 

Are your exhibiting this year?   Book yourself a place on 'Hints and Tips for Exhibitors' Workshop, especially if you are a first time exhibitor at this event.  Location: Horticulture House, Chilton, Didcot   OX11 0RN the cost is £40 + VAT per head refreshments and lunch provided.

To book places on the workshop email:


The GIMA Knowledge Exchange Programme will this Autumn feature four one-day interactive workshops designed and presented by Cedar Associates:

  • Leading & Managing a Team
  • Negotiation Skills
  • Key Account Management
  • Sales Territory Plans & Developing a Consultative Approach to Selling

From refreshing existing knowledge, to creating a strong basis to start your career in management, the autumn programme of workshops will offer real and tangible advice that can be immediately put into action in the workplace.

Registration for this event is now closed.

PP8 Marketing

The GIMA Knowledge Exchange - Demystifying the Digital World

A one day workshop for garden industry suppliers or manufacturers.  Websites and social media can be one of the best investments a company makes.  Demystifying the Digital World aims to provide practical advice and tips to enable manufacturers to gain leverage with their online presence.

Registration for this event is now closed.

Testimonials - GIMA Knowledge Exchange Workshops 2017

  • "Great course again".  "Great, will recommend for our entire sales force". "Filled with valuable information".  "Thoroughly enjoyed, I will take away some useful points".

  • "Really enjoyed it, very relevant to our way of selling". "Very motivating, all points covered totally relevant to my team,  filled with valuable information, a fantastic course".  "Everything was well covered, very comprehensive".

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